Like most of us, you probably can’t start your day without a nice cup of coffee. Considering how many people are actually like this, it’s obvious that it’s such a great idea for business.
If you’ve always dreamt of having a coffee shop of your own, these tips should be a good starting point:
Build a plan.
Don’t we all wish we had wholesale coffee suppliers at our beck and call? But remember, coffee is not everything there is to a coffee shop. The most important thing you need to know about a successful coffee shop is how to run it, so first have a plan. But even this part is not reserved to looking for a good barista training program or some wholesale coffee suppliers to order from. You need to focus on the business aspect itself – how to make a profit, what strategies to use, how to market your brand, how to handle your competitors, and so on and so forth. You should take care of all these before anything else, if only to ensure that you start on the right foot.
Choose a good location.
Definitely, for a coffee shop to succeed, it must be in a busy place. And be warned that finding that ideal spot won’t be easy, so be ready to shop around. Take note that when it comes to coffee shops, location is half the secret.
Everyone loves a good location – your customers, your employees and even your wholesale coffee suppliers.
Save some cash for your personal needs.
On top of the startup costs, it’s possible that you’ll have to spend for your shop’s needs for the first few months. That’s why you need to save for your personal expenses. Otherwise, you might end up using money from the shop, and that could be the start of its downward spiral – unpaid invoices from wholesale coffee suppliers, unpaid and disgruntled staff, poorly maintained equipment, and so on. The idea is to leave business money to grow upon itself so you can start the works for your second branch soon.
Build a network.
If you already have a good location and are selling great coffee, that’s great, but that’s still not enough. You should keep telling more and more people about your shop as you try to build a bigger customer base. For instance, you can join local charities and distribute some of your coffee for free. Look for other similar opportunities and grab them. You can even partner with local wholesale coffee suppliers for this. In any case, make sure you put this in your business plan to avoid forgetting about it.
Begin marketing before you open.
Marketing before your coffee shop opens ensures you have a long line of people waiting once the big day arrives. More importantly, it’s a great way to build hype. The good news is you have to spend a lot on marketing – there’s always social media.